Chase AI (Chase Hannegan) — Competitor Profile
⚠️ 唔係 Chase Reiner(Shinefy / Shine Ranker SEO 老鬼)。係 Chase Hannegan,Claude Code / AI agent 教學 creator。
TL;DR
模式 = YouTube authority → Free Skool 54K → Paid Skool 5K-$30K+
- 軍人 + Booth MBA/CS 雙 credibility
- 100% Claude Code-first 路線(唔用 Cursor / Loveable)
- 冇真實客戶 testimonial,純「跟我學」教練模式
- 同 Liam Ottley 互補(Liam 教建生意,Chase 教做 deliverable)
1. Background / Origin Story
- 前美國海軍陸戰隊 Osprey 直升機機師(Marine Corps)→ AI consultant + educator
- 學歷:University of Chicago Booth — MBA + MS Computer Science 雙學位
- 基地:芝加哥
- LinkedIn 自稱:「former Marine pilot turned AI consultant and educator」
- 信任資本三合一:軍人紀律 + 名校 MBA + CS 技術
- 冇單獨一條 viral origin video — origin 散喺 bio + 一條 175K LinkedIn followers post
2. Agency Positioning
Tagline: “Turn AI into your unfair growth advantage” Skool Slogan: “Learn AI. Land Clients.”
4 大核心 Service(Done-for-You)
| Service | 具體做咩 |
|---|---|
| AI Agents | Lead gen / 客服 / enrich CRM / score lead / Slack notify |
| n8n Workflows | 連 400+ apps,剷 manual data entry |
| RAG Systems | 餵內部文件做 document Q&A |
| AI Strategy | Audit tech stack、畫 roadmap、估 ROI |
| Add-on | Team workshop + AI training |
12 週交付流程
Discovery (2-3 call + audit) → Strategy (technical spec + ROI model) → Build (weekly demo) → Support (SLA retainer) Audit 2 週 → Quick Wins 2 週 → Core Build 6 週 → Scale 2 週
目標客戶
SMB + 中型企業(唔係 enterprise,唔係 solopreneur)
3. Funnel 全貌
YouTube/IG/TikTok (300K total)
↓
Free Skool「Chase AI Community」54K 會員 (← 真正 lead engine)
↓
Paid Skool「Chase AI+」$98/月 1,100 paid (909 active, 4.4/5)
↓
1:1 Mentorship
↓
DFY Agency: <$5K / $5K-15K / $15K-30K / $30K+
↑ sweet spot 估 $15K-30K / 12 週 project
重點:冇傳統 email opt-in lead magnet — Skool 本身就係 lead magnet
4. Paid Skool 內容
- Claude Code Masterclass
- 100+ AI agent templates(佢自爆呢啲 template 月入 $40K)
- 90 日 agency launch guide(唔成功退錢)
- Social Media Playbook
- 活躍度:50-80 posts/週,每月 8 events,<12 小時回應
5. YouTube 內容公式
標題硬 pattern:
- “How to X with Claude Code”
- “Claude Code + [tool] in Y”
- “N levels of Z”
- “X vs Y: Which Wins”
- “STOP doing X” / “N is RUINING Y” / “Better than 90% of people”
格式:
- 全部 demo + screen recording
- 紅黃 hook 字 thumbnail
- 冇 face-to-camera 苦情片
- Listicle + tier list + head-to-head benchmark 三大公式
6. 自己嘅 Tech Stack
公開 demo 過:
- Claude Code(核心,blog 78 篇有 47 篇講)
- n8n(8 篇)
- Higgsfield MCP
- Supabase
- Remotion(render 片)
- Kling 3.0 + Nano Banana 2 + Gemini 3
- NotebookLM + Obsidian(research stack)
- Stitch 2.0
- Homepage demo code 寫
claude-opus-4-6
明確企 Claude Code 一邊,blog 有篇「Cursor、Claude Code、Codex 融合」評論
7. Brand Voice — 雙人格
- YouTube:hype-bro,listicle,contrarian
- LinkedIn:thoughtful operator,refer 數據,marketing 觀察
8. 競爭定位
被人列入「12 個 AI agency leader」(同 Liam Ottley、Nick Saraev、Cole Medin、Roberto Nickson、Brock Mesarich、Jordan Platten 同列)
| Creator | 定位差異 |
|---|---|
| Liam Ottley | 教建 agency 生意 |
| David Ondrej | 教 vibe coding tutorial |
| Cole Medin | 教 sustainable AI engineering |
| Chase | no-code / Claude Code-first,教 deliverable |
9. ❌ 冇真實客戶 Case Study
- chaseai.io 主頁完全冇 testimonial、冇客戶名、冇行業 logo
- Skool sales page 全部係佢自己嘅成績(10M views in 30 days、98K followers in 30 days、$40K/月 templates)
- 結論:佢賣嘅唔係「我幫客做到 X」,而係「我自己做到 X,跟我學」 — 同 Liam Ottley、David Ondrej 一樣套路
🇭🇰 HK Context — Steven 嘅評語(2026-05-03)
「Chase 教嘅好多嘢香港用唔到 — 例如 cold email 已經用唔到、chatbot 都用唔到。Chatbot 我哋之前做過,點解用唔到?因為好多老闆唔係淨係要客服,佢哋要 sales。Chatbot 除咗要 RAG 仲要認識個人 → 要做 selling。坦白講,依家技術仲未做得到。」
香港用唔到嘅嘢
- ❌ Cold email outreach — 港人 inbox 文化薄弱、spam 警覺高、SaaS sales 模式唔成熟
- ❌ 客服 chatbot(純 RAG) — 港老闆唔買「客服」呢個 use case
- 真實需求:Sales chatbot(識客、識追、識 close)
- Gap:純 RAG 技術做唔到 selling,要 lead scoring + memory + 個人化 + persuasion
- 結論:依家 chatbot 技術未做得到 sales 級別
Chase 模式邊啲香港可以借鑑
- ✅ Free Skool / Free community 做 lead engine 嘅 funnel 邏輯
- ✅ YouTube authority → community → DFY 嘅階梯
- ✅ Listicle / tier list / head-to-head 嘅 YouTube 標題公式
- ✅ 「跟我學」教練模式(雖然冇 testimonial 都 work)
Chase 模式邊啲香港要改
- 🔄 Cold email → 改 WhatsApp / Telegram / IG DM
- 🔄 Chatbot → 改 sales-trained agent(要做完 RAG 之後加 lead profile + sales script tuning)
- 🔄 Skool 收 USD → 香港要諗用咩 platform(Discord? Telegram private group? WhatsApp community?)
- 🔄 軍人 credibility 唔 work → 換成香港 context 嘅 authority signal
Sources
- chaseai.io
- Skool: chase-ai
- LinkedIn: Chase Hannegan
- YouTube: @Chase-H-AI (118K subs, 592 videos)
- Sven Ollestad LinkedIn post (12 AI agency leaders)